SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.
There's no keyword density you should be aiming for -- in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
Search engine marketing (PPC services) involves promoting websites by increasing their visibility in SERP (Search Engine Results Pages) through paid advertising. In the industry, Search Engine Marketing is also referred to as PPC services or paid search.
The majority of new visitors to your website will come through a search query. Lead generation can be easily achieved with PPC services from Ad Lift. Since the majority of the audience searches for products online, a Google Ad Words Agency can quickly help deliver optimum ROI. PPC services also help in:
- Promoting your new products and services.
- Generating traffic to your website.
- Increasing brand awareness.Generating leads and sales.
In practice, both Google Ad Words and Facebook Ads work. The key the difference is user intent, and a Google Ad Words agency will tell you exactly which one will work for your business. Google users search for products and services, whereas Facebook users don’t. Targeting both sets of users is different. For Facebook, a PPC agency focuses the geographic, demographic, and other parameters in the interest-based data of the users. Whereas targeting Google, PPC agency reaches the users by serving them relevant ads to your product/service, directly addressing the user’s search query.